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Our Mission To share our expertise and offer a personalized jewelry experience. Whether you are looking to create a custom piece, restore an heirloom, purchase a diamond or colored gemstone, or find the perfect estate item to add to your jewelry wardrobe. We lead you through the jewelry design or buying process every step of the way.
Our Story It all started in 2015. Gerson had a shop in the Los Angeles, Jewelry District. Lori was working as an estate jewelry buyer. She had some design ideas in mind and was referd to Gerson by a fellow client of his. After seeing some of his work she showed up to his shop with drawings in hand and they have been creating jewelry together ever since!
Our Approach We are called "Hidden Gem" because we are just that; Hidden (in New York City)! We work with clients all over the United States offering Virtual Jewelry Consults for all of our services! Our clients trust our expertise in jewelry design, diamond, gemstone and estate jewelry sourcing. No matter where you are located, we are happy to work with you virtually!
Our Philosophy We believe that jewelry should spark goodness in the life of the receiver as well as into the lives of all who were involved in bringing a piece of jewelry to life. Our jewelry is made in Fairmined Gold and we do our best to source estate diamonds and gemstones. All of our jewelry is manufactured in the United States. We partner with lapidaries to offer ethically cut gemstones and diamonds. One of of the many reasons we love estate and heirloom jewelry projects is because they are another way to up-cycle pieces.
I received a pair of handmade custom earrings with the word JOY, my favorite word! The earrings are perfect! I could not be more pleased. The craftsmanship is spetacutar and I love wearing a one of a kind piece of jewelry that no one else will have!
I worked with Hidden Gem Jewelry Lab to design a beautiful, custom engagement ring for my now-wife from jewelry that was already in her family. We were both so happy with that ring that we used Hidden Gem again to repurpose some treasured, but gaudy, jewelry of her grandmother’s into her wedding band, as well as three other pieces. Neither of us really had a vision for what could be done with her grandmother’s jewelry, but Lori helped my wife hone in on her personal style and designed earrings, a solitaire ring, and a diamond station necklace that she wears regularly. My wife is thrilled to have meaningful jewelry in styles that she loves and wears regularly!
My favorite ring and bracelet are from Hidden Gem Jewelry Lab! I love that these pieces are unique and modern but fit my classic/earthy style preferences. These folks are a joy to work with and truly my favorite jewelers by far! Love this place!
I Love the name Hidden Gem so very unique, and the assortment of detailed beautiful designs. So cool to see how the jewlery all comes together in their lab. I Highly recommend.
What an amazing experience! I don't frequently write reviews, but I needed to for this one. I decided to ask my girlfriend to marry me, so naturally the first thing on the agenda was to get a ring. I knew that my girlfriend would appreciate a ring with meaning even more than she would appreciate a huge diamond, so I decided to create a custom ring. Lori from Hidden Gem was so great to work with! I told her a few ideas I had for the ring and within a day she sent back mock-ups of 12 different designs that she came up with that were all within my price range! I narrowed it down to two, but mentioned one other change (if it was possible), to which she sent back yet another design idea that was ABSOLUTELY PERFECT! The ring incorporates symbols that are meaningful to me and my now-fiance, was made with fair-mined gold, and has a vintage center stone. Just as importantly to me is that it was still within my budget, which will allow us to have a great wedding and travels after. I am so happy with the entire experience. Thank you to Hidden Gem for being such an important part of my proposal and engagement process.
Purchasing a custom made diamond ring could be a bit scary, but having the opportunity to work with Lori and Gerson was wonderful! I'm in California and they are in NY but the distance didn't cause any issues. Lori helped source the diamond and gave me several options to choose from. When I asked what she recommended, she gave an educated opinion on the stones and she helped me pick the perfect diamond. Then, deciding on the design, I got to work directly with Gerson. I was able to tell him exactly what I was envisioning and he made it a reality. They are both honest, knowledgeable, and genuinely care about the final product. I completely trusted them and I am so happy with my custom diamond anniversary ring. I have told my friends about them and l will definitely use them again in the future. I love seeing what they do to repurpose old jewelry - that may be next!! Great job, Hidden Gem Jewelry!! 💎
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