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Gerson Cervantes - Co Founder & Master Goldsmith        

From the age of six, Gerson has been learning and expanding his jewelry manufacturing knowledge and skills. He grew up in a family of jewelers and each day after school he would go to his father's factory. Later, he worked as a teacher in a jewelry school teaching technical skills to jewelers. After teaching he spent the next 12 years working as a jeweler in Los Angeles, CA. The opportunity came for Gerson to open his own business and in 2015 he opened GCD Custom Design and Jewelry Repair. In addition to design and repair, Gerson also began teaching once again and offered classes to both jewelry novices and trained jewelers. 

Lori Wanner - Co Founder & Jewelry Advisor  

Lori had her start in the jewelry industry in 2005 when she began working for a jewelry importer. She had the opportunity to visit jewelry manufacturers in both India and Jordan. It was during that time that she learned about ethically sourced jewelry. Lori is a GIA trained professional, who began as an estate jewelry buyer, diamond grader, and staff trainer for the Great Estate Roadshow in 2008. She later became a senior buyer for Circa, one of the earliest providers of nationwide jewelry buying services to the public. While at Circa, Lori maintained client relationships that stretched from Beverly Hills to New York City. In 2016 Lori decided to pursue design and began creating fine jewelry made of Fairmined metals while remaining in estate jewelry. In 2019 she joined The RealReal as a Valuation Manager for Fine Jewelry and Watches.

About Hidden Gem Jewelry Lab
About Hidden Gem Jewelry Lab
About Hidden Gem Jewelry Lab
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About us

Our Mission To share our expertise and offer a personalized jewelry experience. Whether you are looking to create a custom piece, restore an heirloom, purchase a diamond or colored gemstone, or find the perfect estate item to add to your jewelry wardrobe. We lead you through the jewelry design or buying process every step of the way.

Our Story It all started in 2015. Gerson had a shop in the Los Angeles, Jewelry District. Lori was working as an estate jewelry buyer. She had some design ideas in mind and was referd to Gerson by a fellow client of his. After seeing some of his work she showed up to his shop with drawings in hand and they have been creating jewelry together ever since! 

Our Approach We are called "Hidden Gem" because we are just that; Hidden (in New York City)! We work with clients all over the United States offering Virtual Jewelry Consults for all of our services! Our clients trust our expertise in jewelry design, diamond, gemstone and estate jewelry sourcing. No matter where you are located, we are happy to work with you virtually!

Our Philosophy We believe that jewelry should spark goodness in the life of the receiver as well as into the lives of all who were involved in bringing a piece of jewelry to life. Our jewelry is made in Fairmined Gold and we do our best to source estate diamonds and gemstones. All of our jewelry is manufactured in the United States. We partner with lapidaries to offer ethically cut gemstones and diamonds. One of of the many reasons we love estate and heirloom jewelry projects is because they are another way to up-cycle pieces.


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