Gerson Cervantes

Gerson began learning jewelry manufacturing at age six in his family's jewelry business. After teaching at a jewelry school and working for 12 years as a jeweler in Los Angeles, he opened his own business, GCD Custom Design and Jewelry Repair, in 2015. In addition to design and repair, he resumed teaching, offering classes to both beginners and professionals. Today, he leads all stages of jewelry development at HGJL, from CAD design and 3D printing to casting and finishing.

Lori Cervantes

Lori began her jewelry career in 2005 with a jewelry importer, gaining firsthand experience with ethical sourcing through visits to manufacturers in India and Jordan. A GIA-trained professional, she became an estate jewelry buyer, diamond grader, and trainer with the Great Estate Roadshow, and later a senior buyer at Circa, managing clients nationwide. In 2016, she shifted toward design, creating fine jewelry using Fairmined metals while continuing her estate work. In 2019, Lori joined The RealReal where she oversees the Fine Jewelry and Watch Valuation Managers for the East Coast. At HGJL, she leads custom design, gemstone sourcing, and brand aesthetics including photography, social media, and web design.

How We Met

In 2015, before meeting Gerson, I was searching for a jeweler to bring my designs to life but struggled to find someone who would take me seriously. After relocating to LA, a friend recommended Gerson, praising his friendly approach and craftsmanship. Once I saw the finished earrings Gerson made for my friend—along with his fair pricing—I knew I had to meet him. I brought him my sketches and design ideas, and he listened carefully, creating samples that exceeded my expectations. The collaboration was a perfect fit, and years later, we’re still doing what we love—together.

  • Our Mission

    To share our expertise and offer a personalized jewelry experience. Whether you are looking to create a custom piece, restore an heirloom, purchase a diamond or colored gemstone, or find the perfect estate item to add to your jewelry wardrobe. We lead you through the jewelry design or buying process every step of the way.

  • Our Approach

    We are called "Hidden Gem" because we are just that; Hidden (in West Palm Beach. FL)! We work with clients all over the United States offering Virtual Jewelry Consults for all of our services! Our clients trust our expertise in jewelry design, diamond, gemstone and estate jewelry sourcing. No matter where you are located, we are happy to work with you virtually!

  • Our Philosophy

    We believe that jewelry should spark goodness in the life of the receiver as well as into the lives of all who were involved in bringing a piece of jewelry to life. Our jewelry is made in Fairmined Gold and we do our best to source estate diamonds and gemstones. All of our jewelry is manufactured in the United States. We partner with lapidaries to offer ethically cut gemstones and diamonds. One of of the many reasons we love estate and heirloom jewelry projects is because they are another way to up-cycle pieces.